Lost Heart Creative is a personal brand that I spend my free time building. With my main focus being at the intersection of apparel, art, and design, I strive to create content that is unique and captivating. My duties range from physical apparel design, and photography, to marketing and advertising (marketing plans and schedules, social media, social ads, packaging and branding, video production, and creative direction.) Everything you see here is real and has been made and produced. Please see lostheartcreative.com for more info!
Beverly Hills Take Over
For this project I first designed a one of a kind jacket line, followed by a photoshoot for the new line. The concept was focused around Beverly Hills and Young Hollywood. Featured on Hype Beast with Roman Royal. Here you will see the jacket, photos, marketing, advertisements, and packaging for the line. See more at lostheartcreative.com
SUNSET & LA BREA
A custom match box "One for good luck" comes with each jacket on the hang tag.
This one here is a cropped denim jacket with bleached sleeves which I designed for Lost Heart's women's collection: Lost Angeles. Following is the branding and marketing that rolled out with the Lost Angeles Collection.
12AM x LOST HEART
Toronto based rapper 12AM's exclusive collection with Lost Heart creative. I created five one of a kind designs for his new EP release, all which sold out in under 30 minutes.