ART DIRECTOR - Related Garments (2015-2017)

CREATIVE DIRECTOR - Lost Heart Creative (2016-Current)

Daily Tasks Included

• Managed creative team of graphic designers, apparel designers, and production to ensure brand consistency across all categories.
• Directed global printable program
• Developed branding and identity
• Forward-thinking design by creating graphics, typography treatments, copyrighting and other contemporary design assets that elevate the presentation of the brand
• Concept and design for printable goods for all seasons, special projects, etc.
• Assisting in range merchandising.
• Trend forecasting for upcoming seasons
• Worked with product photographers to get all new incoming product shot for online shop, look-books, and catalogs
• Create ads and promotional materials
• Designing digital assets for banners, social media and website
• Creating in-store POP marketing collateral
• Artistic direction and design of all outgoing and internal communications and promotional vehicles from conception to delivery
• Overall season look, feel and creative direction to align with our brand strategy and key demographic.
• Guide brand voice ensuring it reflects brand promise, brand objectives, and is consistent in every form of communication, both internal and consumer facing
• Management and Execution of all Art Requests
• Assist in the cut n sew design process
• Research and provide innovative concepts on a seasonal basis